Publisher Terms
Agreement between Binarius Systems Private Limited ("IndicAds", "we") and the person or organisation that creates a publisher account ("you"). By creating an account you accept these terms.
1. The service
IndicAds lets you show relevant sponsored suggestions in your chatbot, app or website and earn a share of what advertisers pay. You integrate an IndicAds SDK or API using an API key from the portal. We may change, suspend or stop the service with reasonable notice, except where immediate action is needed for security, fraud or legal reasons.
2. Your account
- Give accurate details and keep them current, including your PAN and UPI ID for payouts.
- Keep passwords and API keys secret and on your servers. You are responsible for use of your keys until you revoke them in the portal.
- Accounts start as pending; we approve apps at our discretion and may suspend accounts that breach these terms.
3. Display rules
- Show every suggestion with a visible "Sponsored" label, separate from your app's own answer, and show any disclaimer that comes with it. Do not let an AI model rewrite ad text.
- Use the click link exactly as provided. Do not click your own ads, ask or pay others to click, use bots, or send traffic that is not from real people asking real questions.
- Send only real user questions. Do not send questions from children, or content you are not allowed to share.
- Collect call-back details only through the consent flow provided (unticked box, consent text shown, SMS code when required).
4. Privacy
You must tell your users, in your own privacy notice, that their questions may be sent to IndicAds to show sponsored suggestions, with personal details removed, and that call-back details go to the named advertiser only with their consent. A template is at /legal/dpdp-notice. For the questions you send, you are the Data Fiduciary and IndicAds processes them as described in our Privacy Policy.
5. Earnings and payment
- You earn your plan's share (currently Starter 20%, Growth 25%, Pro 30%, set monthly from the previous month's confirmed earnings, or a share agreed in writing) of the amount advertisers pay for conversions and leads from your traffic.
- Earnings are pending until the advertiser or network confirms them. Only confirmed earnings above your minimum payout are paid, by UPI or bank transfer, usually [weekly / monthly].
- Earnings that are reversed by an advertiser or network, or that come from invalid traffic (bots, repeated or incentivised clicks, self-clicks), are not paid, and if already paid may be deducted from future payouts.
- We deduct tax at source (TDS) as the Income Tax Act requires and issue a payout statement. Without a valid PAN the higher statutory rate applies. You are responsible for your own taxes, and for GST if you are registered (send us a GST invoice if required).
- Referral bonuses, when offered, are paid from our share and follow the same rules.
6. Intellectual property
We keep all rights in IndicAds; you keep all rights in your app. You give us permission to use your app's name and logo in customer lists, which you can withdraw by email.
7. Liability
The service is provided "as is". We are not liable for indirect or consequential loss or lost profits. Our total liability in any 12 months is limited to the amounts paid to you in those 12 months. Nothing limits liability that cannot be limited by law. You indemnify us against claims arising from your app, your content or your breach of these terms.
8. Ending the agreement
Either side may end this agreement at any time by closing the account or by email. Confirmed earnings above ₹[100] are paid in the next payout cycle, subject to Section 5.
9. Law and disputes
Indian law applies. Courts at [Pune, Maharashtra] have exclusive jurisdiction. Notices: [legal@indicads.in].