DRAFT for legal review before launch. Version 2026-10-v1.
Ad Content Policy
Every offer is reviewed against this policy before it is shown. Sponsored suggestions appear next to answers people trust, so the bar is high.
Always required
- Truthful, verifiable claims (ASCI Code). No "guaranteed", "100% approval", "lowest" or similar without proof.
- The landing page matches the ad and clearly names the business.
- Prices, fees and key conditions are clear on the landing page.
Sector rules
| Category | Requirements |
|---|---|
| Loans, credit cards, gold loans | Lender must be an RBI-regulated entity (or its disclosed partner); show the lender's name; disclaimer such as "Subject to lender approval. T&C apply."; no misleading interest claims; follow the RBI Digital Lending Directions. |
| Insurance | IRDAI-registered insurer or intermediary with registration number on the landing page; disclaimer "Insurance is the subject matter of solicitation." |
| Mutual funds, demat, trading | SEBI-registered entity; "Mutual fund investments are subject to market risks, read all scheme related documents carefully." where applicable; no return promises. |
| Real estate | RERA registration number for projects that need one. |
| Legal services | Advocates may not solicit work (Bar Council of India rules); only platforms and information services, not individual advocates' solicitation. |
| Education and coaching | No guaranteed ranks, selections or jobs. |
Not allowed
- Gambling, betting, fantasy games with cash prizes where unlawful, lotteries, crypto trading schemes, MLM or "earn from home" schemes.
- Tobacco, alcohol, drugs, weapons, adult content, prescription medicines.
- Instant-loan apps without a disclosed RBI-regulated lender; debt collection.
- Political or religious advertising; content that discriminates or targets people based on sensitive traits.
- Collecting personal data outside the IndicAds consent flow, or asking for OTPs, passwords or card details in a lead form.